Live Event: Who's Protecting Your Most Precious Assets? (Trademarks & Your Business)

Who's Protecting Your Most Precious Assets?

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Attend this presentation with expert, trademark legal specialist, Laurie Marshall to find out what it is you're not doing that can cost you more than you can even begin to imagine.

Did you know that trademarks are your most valuable assets?
Are you aware that you must take pro-active steps to ensure that your business, registered domain name and other branding marks are really, legally yours?
That they belong exclusively to you and to no one else, because ignorance about your responsibilities is never a defense in court?

Your Extraordinary Business...
Attending is in your best interest because you've worked hard, invested your time and money to build an extraordinary business! Safe-guarding this requires being smart, on top of your game -- not skipping any critical steps and always making the effort to educate yourself so that you'll have better control over high risk situations.
Protecting our most precious assets is one of those things we, as professionals do because we are inspired by our vision about what kind of business we are growing:

You and your customers both need your business to  last!
As a business owner you share this vision starting with how well you manage your business affairs.
Your customers are hard-won.
One-by-one they became your customers and you do everything possible to keep them coming back and sending their friends and colleagues to you.
Of course, it took a lot of effort and energy to inspire them to do business with you!
More than anything, it also took a lot to build their trust in you which is why they are doing business with you -- they believe you're reliable and that you'll be around for a long, long time.
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Presentation Summary
Did you know that from the very beginning, when a new business name is first being used it is important to determine whether that name is viable?  Unfortunately, many entrepreneurs overlook this crucial step.

This presentation is designed specifically to familiarize you with the trademark process and purpose
For example, without your knowledge, your business name may be already in use, or it may be overly descriptive; or it may contain other "legal weaknesses" which may make it difficult or even impossible to protect it.
  • This presentation will help you understand the risks you're running when you do not do a trademark clearance correctly, AND the benefits of legal protection you will receive from proper trademark registration.

  • Most of all, this presentation will allow you to make intelligent planning decisions for your business so you can sleep better at night knowing that you are doing everything that you should be doing to continue thriving.

Presentation Focus
Ms. Marshall will demystify the trademark process for you by showing you what's involved in protecting your most valuable asset -- your business -- so that you can avoid future risk.
  • So that someday you won't have to face a cease and desist order, lawsuit or be forced to stop using the name, brand and reputation you've worked to build.

Briefly, here's just some of what you will learn:
  • What's a trademark and why is it so important to my business?

  • Isn't my registered website domain name enough protection?

  • What's involved in the trademark process?

  • How do I determine if my trademark is available for use?

  • How do I properly use my trademark?

  • How can I police my trademark? ...and more!
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Who Should Attend and Why?
Anyone who wants to start a business, owns, operates or manages one including entrepeneurs, art-preneurs, solopreneurs, and legal agents or representatives for all business entities.
Artists, and non-profit professionals are urged to attend because creating great art or doing good is not exempt from a need for trademark protection.
The very best reason to attend is because you want to ensure that you keep the customers that belong to you! That you're not building a business that someone else, whether in the near future or ever can take away from you just because you neglected to take this one small step to protect yourself.

About Laurie Marshall

Laurie's practice includes a broad range of intellectual property matters, including international and domestic trademark prosecution, performing and reviewing trademark searches, counseling clients regarding trademark clearance, trademark enforcement, negotiation and drafting of agreements and opposition practice.
She manages Intellectual Property (IP) portfolios for both large and small organizations.

Trademark and Copyright Law

Learn More Here
Company Website

Laurie Marshall, Esq.
TradeMarks The SpotTM
562 West End Avenue, Suite 4A
New York, NY 10024

Tel. 917-566-1003


“Laurie has provided excellent and cost-effective service related to trademarks (searches, registration, guidance, etc.) for me at both the Oakland A's and the Tampa Bay Buccaneers. Her work is always thorough, speedy and without error. I enjoy working with Laurie and recommend her services without reservation.”
- Chief Legal Officer, Tampa Bay Buccaneers

“Laurie recently provided search and clearance services to my organization and she was knowledgeable, professional and, above all, practical.”
- Vice President & Legal Counsel, Toronto Blue Jays

“I have worked with Laurie Marshall for over 10 years and can absolutely say, she is one of the most thorough, hands-on professionals I have met. When it comes to legal issues, especially trademarks, it is imperative to have someone knowledgeable, experienced and thorough because having something go wrong with your trademark can lead to catastrophic problems with your brand and business. That's why I go to Laurie and her company - she has over 15 years experience and has managed trademarks for major brands and businesses like Major League Baseball. You will be in good hands with Laurie.”
- Brett Hoebel, Founder, Hoebel Fitness & Creator of RevAbs


6pm - 6:30pm
Networking, Check-in, Courtesy Refreshments Served

6:30pm - 7:30pm
Presentation by trademark specialist, attorney, Laurie Marshall (
With Q&A)
7:30pm - 8pm
More Socializing, Raffle Drawing & Photo Opportunity to Capture Our Special Meetup Time Together & To Share With Members Who Were Unable To Attend

Bring plenty of Business Cards to share with everyone and to enter the Raffle Drawing 
(Grand Total Raffle Value: $900.00)

Register Here:

Admission: $25.00 when you RSVP here on-line; $35 (cash only) for off-the-street walk-ins without a reservation (space allowing).

Please bring the exact amount as I may not be able to provide you with change.

Organizer reserves the right to refund any ticket purchases made if at any time this event is overbooked.

Otherwise, no refunds are available with the exception that if the Organizer cancels this event or changes the date.

Special Note Concerning

A last minute venue change is not anticipated, but if for any reason, whatsoever, we are not able to hold our Meetup at the Sony Atrium, please join us across the street at:

  • 590 Madison Avenue (formerly known as the IBM Building).
  • The entrance is located on the corner of 56th Street & Madison Avenue.

Three (3) Meetup Members Are Eligible To Win This Prize
If You Attend This Event (In-Person) You Are Automatically Entered Into The Raffle
No Other Purchase is Necessary
Public Drawing Will Be Held At The Meetup
See Contest Details Below

*Important Contest Rules For Raffle Participation and Details: If you attend this event you are automatically entered into this contest.
Three (3) prizes are offered. INDIVIDUAL PRIZES ARE VALUED AT $300.00 EACH AND these sidebar Sponsor/Advertiser Placement Spots are generally valued to sell for $50 a month per spot.
Therefore, the value of each winning is $300. TOTAL VALUE OF EACH PRIZE WON BY EACH OF THE 3 WINNERS SHALL NOT EXCEED $300 per winner. MLM, Adult (x-rated), illegal or criminal businesses or get rich quick schemes and scams are not eligible to participate in this raffle. The Organizer of this Meetup group shall be the sole and final judge, without limitation, or exception, in deciding whether or not a business falls into any of these categories. Winners are responsible for their own taxes, if any, and this raffle drawing is void where prohibited.
Chances of winning a prize are dependent upon the number of participants in the raffle.This event is being cross-promoted to several Meetup groups owned and operated by the Organizer. All participants are limited to one raffle entry per person or organization. To enter the Raffle no additional purchase is necessary, but your personal attendance at this event is required.
All prizes must be claimed and activated by February 1, 2013.
Full details for processing of prizes and time-frame from inception to completion will be provided following the Raffle drawing. Earnings, increased site traffic, e-commerce sales, or any other expectations by winners as a result of this promotional prize are NOT guaranteed. The only thing that is fully guaranteed is that the promotional placement will be fulfilled by the Organizer as described. This guarantee exempts and does not include a guarantee of's or any Meetup group's viability as a forward going concern and if the Organizer, this Meetup Group or were to cease operating as a business during any point of this prize fulfillment process the prize shall be considered fully completed and fulfilled regardless of the amount of time that has expired if less than six months, and no other replacement prize will be given or is promised herein to be given, without limitation.
If you have any questions or concerns please contact the Organizer, Zorka Kovacevich, email: