Marketer, are you yearning to scale your personalization strategy results?


Delivering the customer what they actually want by listening to them is simple in concept, but can pay massive dividends in terms of customer loyalty, competitive advantage, and increased revenue for brands.*

But to determine your payoff in dollars, you've got to measure ROI properly.

That means first deciding what to measure -- engagement, audience growth, and/or revenue-and clearly defining your goals, say the experts.
Your goals with personalization should be to increase sales, average order value, and the lifetime of your customers*
Marketers need to create campaigns triggered by customer behavior, not their best guess.
If your marketing isn't real-time, it's already out-of-date.
You will know your personalization strategy or platform is working if you observe increased loyalty through repeat visits, with increased conversion and engagement.
Learn more about this topic, here: How to Realize ROI From Personalization
*Jess Stephens, CMO, SmartFocus

Don't Miss This. Space is Limited!

Upcoming Free Live Event on May 7, 2016 in New York City:


Thinking of an MBA? The New York QS MBA event is a great opportunity to get all your questions answered in one place.

As an attendee you will become eligible to apply for a pool of $1.7M exclusive MBA scholarships.

Free entry if you feeling destined for a far better career and more professional options! 

Click here for FREE ADMISSION with my exclusive link: http://goo.gl/Ol55gE


Zorka Marketing + Promotion
HubSpot certified inbound marketing professional specializing in designing, planning and running effective digital, multi-channel, and Meetup campaigns that dramatically decrease the time you spend on promotion so you can focus on lead engagement to increase your subscriptions, sales and a profitable bottom line.

Owner-Organizer of 50+ Meetups for business growth, and networking groups with over 50,500+ professional members located in New York city.

View Zorka's Family of Meetup Groups, listed here: http://j.mp/ViewZorkasMeetupGroupsList

LET'S TALK!
Schedule a phone meeting to find out how we can strategically improve your sales, provide customized training, consulting or marketing and promotion, here:
http://bit.ly/PhoneMeetingWithZorkaMarketing

Or, schedule a Google Hangout meeting, here: http://j.mp/GoogleHangoutMeetingwithZorka
Please note that New York-Eastern Standard Time (EST) applies to all scheduling
________________________________________________

LET'S CONNECT!
Linkedin:www.linkedin.com/in/zorkakovacevich/
Please send invitations to: ZorkaKovacevich@aol.com
Twitter: @ZorkaKovacevich
Facebook: https://www.facebook.com/ZorkaKovacevich
Email: ZorkaMarketing@gmail.com
Telephone: 347-291-1367
Click Here to Get Help with International Dialing Codes

________________________________________________
 







Evaluate the ROI of an MBA at the QS MBA events in May 2016 (New York City)



QS World MBA Tour
New York
Saturday, May 7th 2016
Westin New York at Times Square



Join the QS World MBA Tour in New York


It is clear that the ROI of an MBA is one of the key motivators for taking on the challenge and expense of the degree.

The QS ROI report states that, on average, 85% of full time MBA graduates have a job within 3 months of their graduation.

Furthermore, MBA graduates in North America, on average, recoup their business school investment in 44 months.

If you believe you are destined for more, the New York MBA event on May 7th will provide the platform you need to reach higher and further in your career. Speak to the world’s top local and international MBA programs to determine the ROI of an MBA.


As an attendee, you will be eligible to apply for exclusive MBA scholarships worth $1.7M.


During this event you can:
  • Meet face-to-face with admissions directors from top local and international business schools
  • Apply for $1.7M of exclusive MBA scholarships to help finance your MBA
  • Attend a free GMAT seminar hosted by GMAC
  • Network with top-tier MBA Alumni from Harvard, Wharton and Columbia
  • Get personalized advice on your MBA


Registration is completely free with my exclusive registration link – present a copy of this email to obtain free entrance to our events.



Share with friends!

If you have a friend who would be interested in the fair, all they have to do is register here.




Business Schools Attending the Event:

*Harvard, *Wharton, *Columbia, Baruch College, New York Institute of Technology, Fordham Univ., Iona College, Stevens Institute of Technology, Univ. of Maryland, Univ. of Miami, Vlerick Business School, Univ. of Toronto - Rotman, Southampton Business School, Westminster Business School, Copenhagen Business School, ESMT Berlin, HEC Paris, IE, INSEAD, and more...
*Represented by Alumni




Agenda

1:00pm - Registration Opens

3:00pm - 3:30pm - Panel Discussion - Getting into Business School
(Presenters: Top Business Schools)

3:30pm - Start of the fair

3:30pm - 4:00pm - Understanding and Preparing for the GMAT exam
(Presenters: GMAC – GMAT Admission Test)

5:30pm - 6:15pm - Alumni Career Panel hosted by Admit Advantage
(Presenters: Alumni from Wharton, Harvard, Columbia)

6:00pm - Fair Closes


This Event is Sponsored By: www.TopMBA.com


© Copyright 2015 QS Quacquarelli Symonds Ltd.
1 Tranley Mews, Fleet Road, London NW3 2DG, UK
All Rights Reserved

Savvy Ladies Achieving Goals & Networking Event | #NewYorkCity #Free

You're Invited to Savvy Ladies Achieving Goals & Networking Event.
It's free to attend, but you must register, here: http://j.mp/1TAau6Z . Don't miss this inspirational and informative evening. Save your seat now for "If your Wallet were a Fitness Tracker, would you be Achieving your Goals?"

Join us and our panel of industry experts who’ll be covering the unique challenges young professionals face, including:
~~ Balancing tough financial choices
~~ Optimizing your student loan obligations
~~ Avoiding the debt trap: Ensuring that your personal finances are on course
~~ Achieving your career goals: Essential skills for getting ahead in your career

Moderator:
Mandi Woodruff, Personal Finance Correspondent, Yahoo Finance
Panelists:
Nikki Singh, Director of Campus Relations, CommonBond
Lois Barth, Human Development Expert, Motivational Speaker and Coach
Carrie Pink, Financial Lifestyle Blogger
The event is free to attend courtesy of Savvy Ladies, but you must register, here to save your seat: http://j.mp/1TAau6Z
Savvy Ladies Inc. is a non-profit 501(c)(3) organization that brings financial planning education to women:
Through its unique programming, the organization has helped over 10,000 women across the spectrum of ages, life experience, and income levels identify their goals, make proactive choices about their finances, and lead richer, more rewarding lives.
Savvy Ladies instills the importance of financial planning and provides women with the resources to make informed financial decisions for themselves and their families.
Savvy Ladies’ education is about more than teaching participants to balance their checkbooks, it’s about making families stronger, communities better and ultimately changing society.
I hope to see you on Monday, March 14, 2016 at this very special learning and networking event!
All best wishes, Zorka
Zorka Kovacevich
Meetup Marketing + Networking Organizer

________________________________________________
Zorka Marketing + Promotion 

HubSpot certified inbound marketing professional specializing in designing, planning and running effective digital, multi-channel, and Meetup campaigns that dramatically decrease the time you spend on promotion so you can focus on lead engagement to increase your subscriptions, sales and a profitable bottom line.
Owner-Organizer of 50+ Meetup business networking groups with over 50,500+ professional members located in New York city.
View Zorka's Family of Meetup Groups, listed here: http://bit.ly/ZorkasMeetupGroupsList

LET'S TALK!

Schedule a phone meeting to find out how we can strategically improve your sales, provide customized training, consulting or marketing and promotion, here:
Or, schedule a Google Hangout meeting, here: http://j.mp/GoogleHangoutMeetingwithZorka
[Please note that New York-Eastern Standard Time (EST) applies to all scheduling]

________________________________________________

LET'S CONNECT!

Linkedin: www.linkedin.com/in/zorkakovacevich/
Please send invitations to: ZorkaKovacevich@aol.com
Twitter: @ZorkaKovacevich

Telephone:
347-291-1367

Marketing Automation: A Presentation for Professional Marketers




One of the most exciting, pioneering and confusing topics for B2B and B2C marketers today is marketing automation.








While the industry is completely absorbed in discussing hot topics like content marketing, nurture and real time personalization, there exists very little guidance on the foundational components of marketing automation, like: 



  • How do you quantify your success?
  • How do you hire?
  • How will your problem statements change?
  • How will you know if you are doing it right? 



This training will give you an experience-based view into all the considerations you have started, or will shortly need to start addressing in your adoption of marketing automation.



  • You will learn how to mitigate the risks associated with hiring, vendor selection, planning your marketing automation adoption plan, measuring your success, and the guaranteed nature of marketing automation as a change agent in your organization. 
  • You will learn your options on how to scale, how to position, how to measure and fundamentally how to pioneer marketing automation in your organization.
  • And of course, you will learn why it is important to do so in the first place! 



TAKEAWAYS: If you don’t manage your adoption of marketing automation, it will manage you.


If you ignore the foundational components of marketing automation (talent, process, planning, systems), you won’t be successful with the fancy stuff people like to talk about! (nurture, content, reporting, revenue).



  • Prepare for a culture shift towards marketing automation … never easy, always worth it.
  • With great power comes great responsibility (owning marketing automation in your organization).



HERE'S JUST SOME OF WHAT YOU WILL LEARN ABOUT DIRECTING YOUR OWN SUCCESS PATH WITH MARKETING AUTOMATION ADOPTION:


  • Know your options in the labor market for marketing automation
  • How to build an RFP for marketing automation, new and existing clients
  • Strategies to navigate the partner ecosystem
  • Learn what you don't know you don't know, and learn how to learn more
  • Ways to quantify your success with marketing automation
  • Methods to avoid common pitfalls to adopting marketing automation



MEET YOUR PRESENTER: Maneeza Aminy, CEO, Marvel Marketer

"Maneeza Aminy is a visionary thought leader; changing the way marketers do business."


Maneeza is CEO of Marvel Marketers, an expert marketing automation and strategy consultancy.


She has worked with 250+ brands personally, including Google, RingCentral and Extreme Networks.

A previous Marketo and Salesforce employee, she speaks often as an expert on marketing industry trends.


She has been cited for her expertise by RevEngine Magazine identified as a Top 21 Thought Leader in the industry.


Maneeza is also an Adjunct Professor of Economics and has worked with SAAS and CRM for most of her career.​




HERE'S HOW TO LEARN ABOUT USHERING YOUR ORGANIZATION TO THE NEXT PHASE OF DIGITAL MARKETING WITH MARKETING AUTOMATION:


Register to join us in Chicago on March 30-31st for Marketing Automation Training presented specifically for professional marketers by the the pre-eminent, worldwide marketing organization, the American Marketing Association (AMA). 


For a VERY LIMITED TIME, and if you order tickets early you'll get Deep Discounts:



Space is limited... All discounts will expire at midnight on March 2, 2016!
MUG1: 1 person - $1,495 (SAVE $300 off the regular admission by registering early!)*

MUG2: Bringing a 2nd person from your organization? Save even more: pay only $1,196 for their admission (with this promo code you receive an additional 20% discount off with your early registration)*

MUG3: Use this promo code if you're bringing a 3rd person from your organization, their admission is only $1,121 (you receive a full 25% discount off by registering early)*



*Even more savings! 

By registering with my

For this one time event you will not required to become a dues paying member of the
American Marketing Association (AMA) to be able to attend and enjoy these huge savings!
__________________________________



Wondering about who else will be there?



Today, automated marketing is no longer a matter of choice. Most guests at this event must get started in order to become savvy marketers who can prove their contribution to their organization's bottom line.



Many of our guests are highly likely to be struggling with not having planned for a majority of these components.


And, while this training is designed for folks in their 0-6 month adoption of any marketing automation platform, many executives, managers and business owners of current mature adoptions will relate to one or more of these considerations. 


Please attend to share with us your most winning -- along with your greatest marketing automation challenges.

Very much looking forward to catching up with you in Chicago!


Thank you.


Best, Zorka


Zorka Kovacevich
Zorka Marketing PLUS Promotion


P.S. I hope you'll grab this opportunity before it expires so that you too will become the super-hero of your very own marketing automation story!



Event Details:

The University of Chicago Booth School of Business Gleacher Center

450 North Cityfront Plaza Drive, Chicago, IL 6061

13/30/2016 8:00 AM - 3/31/2016 5:00 PM

Register before 3/2/2016 11:59 PM for early registration fee (Grab Your Discount Promo Code, Above)

Don't Miss This. Space is Limited!

Upcoming Free Live Event on May 7, 2016 in New York City:

Thinking of an MBA? The New York QS MBA event is a great opportunity to get all your questions answered in one place.

As an attendee you will become eligible to apply for a pool of $1.7M exclusive MBA scholarships.

Free entry if you feeling destined for a far better career and more professional options!

Click here for FREE ADMISSION with my exclusive link: http://goo.gl/Ol55gE

The Two Most Important Dos and Don'ts for Successful Marketing

A truly effective marketing program will consist of more than a dozen ongoing strategies. Inevitably, at any given moment, some of them will be working better than others.
Also, there will be patterns of improving and declining performance.
This is one of the major reasons smart marketing coordinators implement multi-strategy marketing plans -- an approach that's doing great can counterbalance those that aren't.
For this to work, however, you have to know (not merely guess) how each strategy is doing and be prepared to change the lineup at the first sign of trouble.
Read more here: Dos and don'ts for marketing: Track and upgrade the mix of marketing strategies http://j.mp/1ScbuNM
._________________________________________________.

If you'd like to schedule a phone meeting to find out how we can strategically improve your sales, provide customized training, consulting or marketing and promotion, visit: 

How to Cope With the Pressures of Marketing a Business

The Pressures of Marketing
The recent news about Chef Benoit Violier's tragic suicide has reached countless entrepreneurs of the world, including myself, and has highlighted the persistent issue of professional pressure.


At the world-class restaurant level, any mistake can ruin you, and there's never a shortage of challenges--but these harsh tenets are true for more than just the culinary community.
  • Even an amateur marketer knows the pressures of marketing a business:
  • Constant competition. Competitors lurk like predators in the forest, waiting to pounce.
  • The permanence of mistakes. One offensive tweet could haunt your brand forever.
  • The best or nothing. You can't market a business as second-best.

._________________________________________________.

If you'd like to schedule a phone meeting to find out how we can strategically improve your sales, provide customized training, consulting or marketing and promotion, visit: 

Why You Should Bring Your Talent to Interviews

Not every talent can be expressed in every occupation, but in every occupation, the expression of talent separates the peak performers from everyone else.


And that's why, it should never be ignored or go unmentioned in an interview.


Read it here: http://bit.ly/1X5JB9z



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CURIOUS ABOUT FAST-TRACKING YOUR CAREER?
Free Admission to #QSGradSchool Fair
Register online to SAVE $15: http://bit.ly/1UbQl3Z
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