
But to determine your payoff in dollars, you've got to measure ROI properly.
That means first deciding what to measure -- engagement, audience growth, and/or revenue-and clearly defining your goals, say the experts.
Your goals with personalization should be to increase sales, average order value, and the lifetime of your customers*
Marketers need to create campaigns triggered by customer behavior, not their best guess.
If your marketing isn't real-time, it's already out-of-date.
You will know your personalization strategy or platform is working if you observe increased loyalty through repeat visits, with increased conversion and engagement.
Learn more about this topic, here: How to Realize ROI From Personalization
*Jess Stephens, CMO, SmartFocus

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