A truly effective marketing program will consist of more than a dozen ongoing strategies. Inevitably, at any given moment, some of them will be working better than others.
Also, there will be patterns of improving and declining performance.
This is one of the major reasons smart marketing coordinators implement multi-strategy marketing plans -- an approach that's doing great can counterbalance those that aren't.
For this to work, however, you have to know (not merely guess) how each strategy is doing and be prepared to change the lineup at the first sign of trouble.
Read more here: Dos and don'ts for marketing: Track and upgrade the mix of marketing strategies http://j.mp/1ScbuNM
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