This important marketing question was posed on Linkedin by member, Monica Dahl, an independent associate with LegalShield in the Reno, Nevada area who is looking to maximize attendance at her upcoming presentation event:
"If I give out about 300 flyers in my complex to come to a one hour presentation how many people do you think will show up? I will have a raffle and some refreshments."
Flyer marketing is widely used by all levels of marketers. Flyers that are well designed and precisely targeted can and do result in big sales. Think of all the various types of businesses which use flyers. It seems that everyone from your local supermarket to events held at Madison Square Garden rely on them in some shape or form.
Sure, most of them end up in the trash. But, it's the ones that are held on to that you're after because they represent your most interested and best prospective customer.
Here's my advice to Monica about using flyers with minimum effort for maximum results: