The game of Tic Tac Toe, or Naughts and Crosses, has been around for a very long time and is a key part of my strategy to pass time during not-so-exciting classes. While I’m sure you know how to play Tic Tac Toe, what you may not know is how it relates to your social media strategy and gaining a respectable on-line presence.
- When it comes to building your on-line identity, your opponent is yourself.
- Don’t worry about competition, worry about your own practices hindering your progress.
What do your 3 O’s represent?
The following is merely an outline of how you can create a strong on-line presence.
Your blog, or website, should also be your anchor on the web; your brand hub. Don’t just blog to show that you have experience or expertise in some industry, do it to get people involved and get them thinking.
Additionally, link to other pages, such as an About Me page or a portfolio, because you never know who will want to know more and contact you.
LinkedIn even gives you a status bar to tell you if you are only 75% complete in filling out your profile. Don’t just list employers, give insight to what you did there. Give a brief summary about yourself and inform people of what your specialties are.
You are also showing people who view your profile your willingness to connect. And by following companies, especially for those who are on a career-search, you get e-mail updates about what’s going on within the company, new hires and departures; very useful.
Explore twitter directories and search for the people you’d want to talk to (e.g., if you are into branding you might want to search for brand managers).
That’s right, with a victorious smirk on your face you connect them all with a line. In the Tic Tac Toe Method, this line represents your collective inbound marketing efforts.
- Use your blog to write about topics that need more than 140 characters
- Use Twitter and Linkedin (when relevant) to inform people of new posts on your blog
- Use Twitter to connect with your LinkedIn connections on a more personal basis
- Use Twitter to engage with your blog readers and subscribers while actively connecting with potential clients/readers/followers
- Use LinkedIn Groups and Answers to show off your expertise and show why you are a valuable part to your industry
- Use all three to tell people all the ways in which they can contact you
Free Inbound (Internet) Marketing Course
ABOUT BRYAN RICHARD in his own words:
"A motivated college graduate who aims to exceed expectations at every opportunity.
With a strong passion for branding, advertising, marketing, and social media, I want to use my creativity and diligence to be an influential member of the marketing industry.
I have held four different intern positions that have varied in responsibilities, work environment, and job focus. These experiences greatly expanded my knowledge in different areas of marketing and contributed to the sharpening of many skills.
Played a large role in the design, presentation, and execution of two booth exhibits for the AMA's National Collegiate Conference ('09, '10).
Created, implemented, and maintained Rhode Island College's AMA Chapter website.
Experienced with multiple business simulations; Capsim, LINKS and SABRE. Collectively, these simulations feature and challenge teams on many aspects of business and marketing. Performance includes 3rd place honors at the AMA's 2010 National Collegiate Conference."
To learn more, visit Bryan's website: http://bryanricard.com/about-bryan/
I CAN HELP: Sometimes you just can't do it all by yourself. If you need help with your writing, blogging, web/blog creation and maintenance, or assistance with your social media efforts, I can help. Write (or call 1+ 347-291-1367) to discuss potential, possibilities and prices: ZorkaKovacevich@aol.com