๐ธLimited Time Offer - Save $200 PLUS an additional 15%!๐ธ
I hope you'll be able to join us on April 26th and 27th for this outstanding 2-day event, because:
Whether you’re looking to fine tune your organization’s marketing spend,
considering implementing new analytics tools,
want to gain a deeper understanding of how your company’s
marketing dollars are being put to use, or
just simply don’t know where to start—this special event was created especially to help you to successfully overcome the challenges of marketing measurement!
considering implementing new analytics tools,
want to gain a deeper understanding of how your company’s
marketing dollars are being put to use, or
just simply don’t know where to start—this special event was created especially to help you to successfully overcome the challenges of marketing measurement!
-Zorka
P.S. Limited Time Offer - Save $200. Early Bird Tickets are now on sale until March 27th. PLUS you can SAVE an additional 15% by using our EXCLUSIVE PROMO CODE: MMAS.
After March 27th ALL TICKET CATEGORIES will revert to FULL PRICE (that is if any spots are still available), but you can still use our exclusive Promo Code: MMAS to save 15% when ordering.
The Marketing Metrics and Analytics Summit 2017:
A Marketer’s Guide to Meaningful Measurement in the Age of Big Data
This is going to be a high-caliber learning and networking opportunity that you'll come away from with all the knowledge, insight, and practical tips needed to enhance your marketing measurement efforts,and boost your overall marketing ROI!
Insight Exchange Network has intentionally designed these presentations to sit at the intersection of marketing, data science, and analytics to assist those of us who are involved in navigating and making sense out of the data deluge.
We will discuss common challenges and pain points, discover new cutting-edge technology tools and solutions, and just as importantly we will connect and network with like-minded new friends, industry experts, peers and colleagues.
Expert Speakers:
๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ
• Peter Fader, Professor of Marketing, The Wharton School
• Rob Armstrong, Data and Analytics Enthusiast, Teradata
• Andrea Lopus Cardozo, Director of Consumer Insights, Pandora
• Jeff Greenfield, Cofounder & COO, C3 Metrics
• Eric Callhan, Director of Performance Analytics, American Express
• Sakti Kunz, Head of Data and Analytics Solutions, Honeywell
• John Guo, SVP, Head of Consumer and Commercial Modeling and Analytics, Fifth Third Bank
• David Bakey, VP of Growth Marketing, Harry’s Grooming
Key Topics:
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Machine learning and marketing automation
Predictive and prescriptive analytics
Real-time data-capturing
Advanced attribution
Long term customer value
Customer segmentation
Data-siloing
Experimental design…and much more!
Just a Few Benefits of Attending:
๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ
✔️ Cut through the “analysis paralysis” and start measuring what matters most!
✔️ Gain insight from companies that have successfully implemented airtight analytics strategies
✔️ Find out which metrics best support your organization’s KPIs, and how to implement them
✔️ Learn which technologies are right for you and your business
✔️ Learn how to present marketing strategies more effectively using metrics that speak the language of finance
✔️ Be able to confidently explain how “awareness” or “impression” metrics can positively impact ROI
✔️ Develop a better understanding of the basic math behind the complex algorithms
✔️ Learn to use analytics as a powerful forecasting tool
Who Should Attend?
๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ ๐ถ
๐ถ Marketing Professionals
• VPs, Heads, Managers, Directors and new employees in the areas of:
-- Analytics
-- Data Science
-- Digital and Media
-- Customer Loyalty/Success
-- Performance
-- Growth
-- Optimization
-- Insight
-- Advertising
๐ถ IT Professionals:
-- Software Developers
-- Technicians
-- Architects
๐ถ Technology and Service Vendors
TICKETS & REGISTRATION
Limited Time Offer - Save $200 PLUS 15%. Early Bird Tickets are now on sale until March 27th
PLUS you SAVE an additional 15% by using our EXCLUSIVE PROMO CODE: MMAS!
Please purchase your tickets here for The Marketing Metrics and Analytics Summit: http://bit.ly/IEN-MarketingMetricsSummit
To learn more about this event and agenda view the brochure, here: http://bit.ly/BROCHURE-IEN-MarketingMetricsSummit
ABOUT 3 WEST CLUB
The 3 West Club is an event space and boutique hotel in an historical building, providing the classic feel of “Old New York”. A fabulous and convenient location in Midtown Manhattan.
Complete with crystal chandeliers, high ceilings, and art deco touches, the Club is centrally located off of 5th Avenue, steps away from Rockefeller Center and Radio City Music Hall.
